Ever-popular regional retailer Yorkshire Trading Company is to open at Beverleyโs Flemingate centre.
The long-established business has committed to a 10,300 sq ft store at Flemingate, joining the line-up of national and independent operators at the East Yorkshire retail and leisure destination.
Yorkshire Trading Company will occupy one of the largest units at Flemingate, located opposite homewares retailer Dunelm, with the store expected to open in the next few weeks.
Regional retailer Yorkshire Trading Company is to open a new store at Beverleyโs Flemingate centre. Pictured outside the unit are Mark Johnson, left, Operations and Compliance Manager at Yorkshire Trading Company, and Jason Platten, Head of Retail and Leisure at Wykeland Group, Flemingateโs owner and operator.
Yorkshire Trading Company is a multi-generational family business, based in East Yorkshire, with 34 stores in key locations, including York, Ripon, Skipton, Whitby, Knaresborough and Malton.
What began as a humble corner shop in Hull, in 1939, has developed into a growing retail business offering more than 10,000 products, in store and online. Yorkshire Trading Company specialises in a range of household essentials, DIY, clothing, garden products, and toys and games.
Flemingateโs owner, Wykeland Group, was advised in the transaction by retail property consultants Rawstron Johnson and Pudney Shuttleworth.
Flemingate is already home to leading national retailers such as H&M, Dunelm, Sports Direct, Superdrug, The Entertainer, Shoezone, Card Factory and Poundland, alongside independent businesses including Art & Soul, Baytree Interiors and Beverley Travel.
Jason Platten, Wykelandโs Head of Retail and Leisure, said: โYorkshire Trading Company is one of the regionโs great high street success stories and weโre delighted to welcome them to Flemingate and Beverley.
โWeโre sure Yorkshire Trading Company will be a very popular addition to Flemingate, driving further footfall to the centre and complementing the existing strong retail and leisure offering.
โYorkshire Trading Companyโs story began in our own home city of Hull and weโre proud to be supporting the companyโs continued commitment to the high street and contribution to our regionโs economy.โ
Jason Platten, left, from Flemingate owner and operator Wykeland Group, chats with Yorkshire Trading Companyโs Mark Johnson outside the unit which the retailer is to occupy. The new store is expected to open in the next few weeks.
Having opened its first store just before the Second World War, Yorkshire Trading Companyโs earliest years were interrupted by the onset of conflict.
It wasnโt until 1954 that the owners of the business, the Nichols family, could return to retail, and lay the foundations which would eventually develop into the successful retailer Yorkshire Trading Company is today.
The business is now into the fourth generation of family ownership and employs almost 600 people across its head office and its stores in Yorkshire and surrounding areas, including Lincolnshire, Derbyshire, Nottinghamshire and Northumberland.
Yorkshire Trading Company sells a variety of homewares, including everyday cleaning and maintenance products, soft furnishings and decorative items. The retailer also stocks outdoor products, including equestrian and country clothing, garden tools and furniture.
Customers can also find a large toys and games collection, and a full pets range, with Yorkshire Trading Company also specialising in seasonal offerings for celebrations such as Christmas, Halloween, Bonfire Night and New Year.
Mark Johnson, Operations and Compliance Manager at Yorkshire Trading Company, said: โBeverley is a location weโve been looking at for many years. Itโs a traditional market town, with a strong sense of community โ weโve just been waiting for the right unit, in the right place, to become available.
โFlemingate gives us exactly that, and weโre now working hard as a team to get the new store ready for opening. Beverley complements the other stores we have in the area, from Bridlington and Driffield to the north, down to Louth and Skegness in Lincolnshire.
โWeโre proud to be working closely with local suppliers and contractors on the new Beverley store, underlining our commitment to the local economy and the region in which our business was founded and continues to be based.โ
The store opening will create around 25 full-time and part-time roles, with Yorkshire Trading Company currently hiring for the new Beverley team.
The addition of Yorkshire Trading Company further strengthens Flemingateโs retail offering, which is complemented by a vibrant food and leisure scene including Ambiente Tapas, Tomahawk Steakhouse, The Boardroom, Sumo Pan Asian, Firepit sports bar and Parkway Cinema.
It was also recently announced that FORE, a new indoor golf and entertainment venue, is coming to Flemingate. Expected to open in September, FORE! will combine cutting-edge golf technology, entertainment and a social environment, featuring state-of-the-art golf simulator bays and a VIP suite for larger groups and parties.
Regional retail Institution Yorkshire Trading Company is to open soon at the Flemingate retail and leisure destination in Beverley.
